On 23 March, Diverse founder, Anita, took part in in the Greeting Card Association's (GCA) Dragon's Speed Dating event at the Business Design Centre in London. It's an opportunity for greeting card publishers to pitch their products to buyers from a selection of independent shops and larger multiples such as Paperchase, John Lewis and Sainsburys.

It was Anita's first time as a 'Dragon' and she found the experience hard work but enjoyable. She also discovered several exciting new card brands that will be stocked in Diverse.

For more on how the day went and to find out how to pitch at the next event click on this link: gca.cards.

Image: The 'Dragons', including Anita (back row, left).

Judges at the Greeting Card Association 2022

MARCH 2022


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